There isn’t a handyman or home decor enthusiast in Slovenia who hasn’t heard of the Štajerska retailer Inpos. The company is supported by three pillars – a chain of 6 shopping centers, an online store, and more than 400 members of its Inpossibly dedicated staff.
Optiweb is Inpos’ trusted partner in digital transformation. We cooperate in a range of fields, including web development, search engine optimization, Google and Meta digital advertising, and social media management. We have spent the last few months optimizing social media management in particular and the results have skyrocketed.
Goals
• Boosting Facebook and Instagram visibility
• Boosting target audience engagement on the aforementioned social media platforms
Strategies
Like any competent digital marketing agency, Optiweb lives off and for good results. Our strategy entailed different types of posts. Upon its implementation, we used the Meta Business Suite to regularly monitor the reactions of the target audience.
After a year, some posts were discarded and others were adjusted.
Refreshing post types boosted the results.
Tip #1 – To make posting easier, determine your post categories and schedule, then monitor the results and adapt your content.
Within a month we observed:
Social media platforms support digital advertising, accommodating content that is nonintrusive and at the same time sales-oriented.
We have learned that the best way to follow this seemingly contradictory directive is to create posts that shift the focus from the product to its use value.
Tip #2 – Create content that underscores your product’s use value. Describe the ways in which the product can be used and how it can help users.
The statistics of the progress made within a month speak louder than words:
A business whose posts aim to address different target groups is faced with the challenge of communicating its diverse product portfolio in a cohesive manner.
This can be resolved quite elegantly by “seasonizing” your posts. We added holiday spirit to Inpos social media and addressed all target groups with different types of posts.
Tip #3 – “Seasonize” your posts before tailoring them to your target audiences.
We observed the following one-month results:
Would you like to know about two other strategies we tested to boost the results for Inpos?
Working with Optiweb, we have come to value their strategic approach to social media management above all, an approach that is agile enough to facilitate on-the-go adjustments related to any developments or new sales activities within our company. This allows us to incorporate digital marketing into our other digital marketing efforts smoothly.
The project team has been quick to respond and works tirelessly to improve results. We would recommend working with Optiweb to anyone who wants to use social media to give an authentic representation of their company and connect with their customers even more.
Brigita Sajovic,
Inpos d.o.o.
Social media platforms provide the framework for low-key, user-oriented marketing. We’re sure you’re already using them.
You must be wondering though whether your presence on social media is actually affecting your sales.
Allow us to give you a conclusive answer – it is. At least indirectly.
1. TARGETING
Supporting digital advertising and generating targetable leads
2. WARMING UP LEADS
Nurturing the users’ desire to purchase
3. COLLECTING CUSTOMER FEEDBACK
Getting customer feedback and keeping up with market developments
4. KEEPING CUSTOMERS INFORMED
A relatively simple and inexpensive way to distribute useful and engaging content
5. COMMUNICATING WITH PROSPECTIVE CUSTOMERS
Connecting with customers and establishing a personal touch
6. BUILDING A LOYAL FOLLOWER BASE
Creating an online community with a shared sense of belonging
7. ADAPTING TO THE TARGET AUDIENCE
Communication tailored to every stage in the purchase funnel
