Why is it so vital to never plan a website redesign without first thinking about our business goals and the way we will measure our online success? Why doesn't basic analytics data hit the mark and how to jump on the metrics and conversions bandwagon before it's too late? In this article, Helena and Bojana show us how Benjamin Franklin's famous saying "If you fail to plan, you are planning to fail" is relevant in the world of digital marketing, making sure you always prepare well for your online endeavours. :)

Core Web Vitals are probably among the hottest SEO topics right now. They are part of the newest Google algorithm update that will prioritise page experience and thus pages that load quickly and offer a polished UI. What exactly does this mean for the current SERP rankings? What criteria do sites have to meet to have higher chances of ranking? And what exactly are Core Web Vitals? Read the article and find out!

After months of researching, comparing various solutions and making the first steps with our final pick, we've finally got great news to share with you: we can now offer our clients another exciting eCommerce platform! Shopware is a great choice for online sellers who want a reliable, powerful, scalable and, above all, cost-efficient web shop. Find out what makes it so great!

Have you ever wanted to order catering services online? Read how we developed an online solution for a famous client that enables you to do just that!

Do you mostly rely on SEO optimization for higher rankings on search engines? Think again! Read our new blog post and find out why the website's user experience is starting to play a vital role in your search engine positions.

What do you do when you're months away from a web shop launch but your client decides to publish the shop over night due to COVID-19 and their closed physical stores? You start working and publish an almost finished and functioning online shop in only 10 days!

The global pandemic of COVID-19 turned the world upside down and, with it, drastically changed our purchase behavior – in physical as well as online stores. Which patterns will stick and which will dramatically change and what is our view of the future of online and physical stores? Read about it in the article.

Problems with a huge amount of data, various suppliers and a complicated and tiresome data management in your e-commerce shop. Sounds familiar? Find out how we centralized all our client's product data in a custom platform based on Pimcore, which now ensures quick and efficient collaboration with the suppliers.