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Most product data problems don't start as data problems. They start as ownership problems.

Most B2B e-commerce projects start with a sentence that sounds simple. *We need a webshop so our B2B customers can order online.* Add products, add prices, connect a payment gateway, build a checkout, launch. Six months in, the project is a different sha

If you’ve ever been responsible for an online store during Black Friday, you know the feeling. Marketing is predicting record-breaking sales. The sales team is impatiently refreshing reports. And somewhere in the background, IT and DevOps are asking the s

Discover when headless CMS architecture outperforms WordPress for your business. Learn about performance, scalability, and real scenarios where headless technology makes sense.

In an era where companies increasingly rely on digital sales channels, the quality of product data has become a key factor for success. Partners expect accurate, consistently structured, and comparable information—whether they are buying a product online,

This time, we reveal how you can improve user experience and consequently increase your sales by using an open-source PIM system. Check 5 key advantages of implementing PIM systems in your business.

In this tutorial we’ll show you a way to use the process manager bundle in Pimcore to handle requests from the frontend that you want to run asynchronously in the backend, separately from the frontend request.

In today’s digitally-driven landscape, ensuring seamless communication between various systems is vital. Whether you’re running an online store, managing inventory, or handling customer relations, the synchronization of data across platforms can greatly i

The system PIM (Product Information Management) offers an efficient collection, enrichment, management and distribution of a large number of product data. It collects its information from different sources (ERP, Excel sheets, directly from suppliers) and

The decision to separate the marketing department is based on my vision for Optiweb and my view of the market and the digital industry as a whole. My strategy is focused on where I currently see the most potential for growth – in development. At the same

Cookies, these small bits of data, have gone from being a convenience to a controversy in recent years, mostly because of privacy concerns. If you’re wondering why we don’t just stop using them, the answer is simple: they play a crucial role in the funct

I believe that in Google advertising, impressions are like compliments from your mother about your professional achievements: they’re certainly nice to hear, but they don’t carry the same weight as praise from your boss.