A good copy is the main part of almost every Facebook post and a strong tool for influencing your reader. How to achieve the desired effect and, at the same time, successfully communicate your vision? Easy - with only 7 simple rules.

Last year, I wrote an article on how I keep informal yearly meetings with my employees, called “Coffee with the CEO”. This year, I'm sharing the second part of the questionnaire, which is used on all meetings after the first one. Hope it serves you well!

Internal links are a great way of improving the on-site optimization of your website, blog or eCommerce store all by yourself. The entire process is very simple and you can read more about it in our article.

Before we can pack our bags for our well-deserved vacation, we are always left with a bunch of errands - one of them being our autoresponder. You can read more on how to write a humorous and unique autoresponder in our article.

Instagram recently presented its newest invention: IGTV (Instagram TV), a new feature inside the platform intended for making and viewing longer videos (up to 60 minutes). What does this feature offer us and what can we expect in the future? Find out in our article.

Is the platform Magento2 causing you grey when it comes to page speed? In our latest article we gathered the most useful tips and hacks for this popular e-commerce platform and presented the troubles we encountered and how we managed to solve them.

For the last couple of months, everyone's been talking about the change in Facebook's algorithm, which especially influences business pages. Wondering what you could do to improve the reach of your posts? In our article, we've prepared an infographic with useful advice on how to beat this new Facebook algorithm.

In our line of work, we often come across clients who are faced with the dilemma whether it is better to hire an agency or employ someone who will be in charge of marketing, increasing income, the entire digital advertising and the company’s online presentation. Find out in our blog post.

One of the more interesting issues we encountered with Magento 2 production environment is the cron_schedule table growth when one of our production environments was getting slow. There was constant CPU load on the server, mostly used by Mysql queries. Read more about our solution in our article.

For us at Optiweb, the employee probation period is mostly a great tool for giving the new employees constant feedback: what are their strengths and where we see place for improvement. Find out more about it and its advantages.