I believe that in Google advertising, impressions are like compliments from your mother about your professional achievements: they’re certainly nice to hear, but they don’t carry the same weight as praise from your boss.
Measuring clicks and impressions is crucial for understanding the entire sales funnel, but accurately measuring conversions matters even more. You need to know if your campaigns are achieving your goals and how well they are performing. This is becoming an increasingly challenging task due to privacy concerns.
If you want to:
- improve the precision of your conversion tracking in Google Ads and
- link data from your leads (such as e-mail addresses or phone numbers) to their corresponding Google Ads campaigns
while respecting users’ privacy, Google’s Enhanced Conversions feature can be a game-changer.
Here are the answers to the top 5 FAQs about Google Enhanced Conversions. And if you’d like to know more, you know who to call. :)
#1 What is a Google Enhanced Conversions feature?
The Google Enhanced Conversions feature improves conversion tracking accuracy by supplementing existing conversion tags with hashed first-party customer data from websites.
The feature applies a secure one-way hashing algorithm called SHA256 to your first-party customer data, such as email addresses, before sending them to Google.
