You won’t find Helena in our offices anymore, but we know that no matter where she is now, she is doing a phenomenal job. We’ve kept a piece of them with us as a memory. :)
Why is it so vital to never plan a website redesign without first thinking about our business goals and the way we will measure our online success? Why doesn't basic analytics data hit the mark and how to jump on the metrics and conversions bandwagon before it's too late? In this article, Helena and Bojana show us how Benjamin Franklin's famous saying "If you fail to plan, you are planning to fail" is relevant in the world of digital marketing, making sure you always prepare well for your online endeavours. :)
