We overcome the challenges of lead generation with testing and optimization.
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What type of companies will benefit most from HubSpot’s marketing software?
HubSpot’s marketing software is a universal tool offering multiple benefits for B2B as well as B2C businesses. It is particularly valuable for manufacturing, distribution and retail companies. It is also very useful for any businesses offering real estate, construction, management consulting and many other services.
1.34 k
integrations
120+
countries
167 k
users
What services does HubSpot provide?
Setting up a system for tracking your prospective customers’ purchase journey.
Segmenting prospects based on their interactions with your content.
Understanding who the person behind the cookie or pixel is.
Integrated management of all your marketing activities and enhancing their efficiency.
Monitoring the efficiency of your digital campaigns, social media activity, blog posts and online sales with one tool.
Strategic management and integration of the best digital tools (content, SEO/analytics, advertising).
Establishing a consistent and efficient multichannel marketing approach.
Fully automated digital marketing activities and all related processes.
Base your decisions on analytical data
HubSpot supports operational and strategic marketing.
The data collected in Hubspot has multiple uses:
It supports operational work in marketing by locating the prospective customer within the purchase funnel. Have you ever sent an email containing general information about your products to a lead well acquainted with your business instead of providing them with instructions for the use of a product they had just purchased? Using HubSpot will turn glitches like that into a thing of the past.
You can evaluate your marketing activities easily with the help of the data gathered in HubSpot, make adjustments to approaches that don’t work and invest more in those that do. This type of information is crucial to introducing strategic adjustments to your marketing approach.
HubSpot is not for you if you are a fan of:
• spam, pointless ads and generic campaigns,
• browser tab clutter,
• switching between countless marketing tools,
• obscured customer journeys and purchase funnel stages.
Optiweb x HubSpot Marketing
Optiweb brings together experts from all fields relevant to the optimal enjoyment of all the benefits of using HubSpot.
• SEO specialists and analysts
• Digital advertising experts
• Content creators
We secure the best results by fusing different segments of marketing into an integrated strategy.
We master your customer journeys in no time and detect potential “pain points”.
We determine lead intent with the help of acquired analytical data and act accordingly.
HubSpot gives us the full picture for every lead and helps us nurture them by tailoring our approach and channels. The benefits of HubSpot:
• profiling leads,
• scoring leads based on their interactions,
• creating buyer personas,
• personalized communication,
cascades in the data collection process,
• designing advanced digital campaigns.
Engaging content
We create the content your prospective customers crave and make sure it is displayed in the right place at the right time.
Blogs and SEO optimization
We write blogs on topics that pique your target audience’s interest and are easily found via search, on social media or anywhere else online. We equip them with CTAs that convert readers into buyers.
Ad tracking and management
We manage your Facebook, LinkedIn and Google ads inside HubSpot and allocate your advertising budget in a way that ensures optimal results.
Social media management
Social media is the arena where the most interactions with your prospective customers take place. We make sure that they do not go unnoticed, prioritize and segment them. HubSpot allows us to plan your social media posts and make sure that they support your digital campaigns.
Video and photo content
We enhance the impact of your content with carefully prepared images and videos.
Boosting conversions
Our customized, scalable and automated approach will convert readers into leads.
Get a basic landing page with no code required
Though we love to work with our web developers, HubSpot allows us to design and launch landing subpages without the support of programmers. We can either base them on high-converting ready-to-use templates or design fully customized landing pages suited to your needs.
Creating lead capture forms
We can create contact capture forms in HubSpot and add them to a website by simply copying their code. Contacts collected through these forms are automatically uploaded to HubSpot and ready for use.
E-mail marketing and automation
HubSpot allows us to create e-mail automation flows for generating and nurturing prospects. This facilitates automated personalized communication and the delivery of the right content at the right time (to encourage sale completion, inform customers about promotions, update selected segments on any new company developments).
We support marketing automation with regular content and sales newsletters.
Tracking prospects and managing contacts
An integrated database gives us an insight into your prospects’ activities. We segment and nurture the prospects to provide your sales team with quality leads.
Reports and customization We translate data into strategies that bring about radical change. We empower you to make better decisions supported by data, efficient custom reporting and built-in analytics. This will help you tie successful sales with marketing activities and learn which of them is the most profitable for you at any given moment.
Other services
Frequently asked questions (FAQ)
What is HubSpot Marketing?
HubSpot Marketing is a tool that unites a range of digital marketing channels (e-mail, social media, e-mail automation, websites, blogs etc.) on a single platform. It boosts conversions, converts prospects into customers with dynamic and automated campaigns, and measures the effectiveness of your strategies.
It can be used to create and distribute content, set up targeted ads and monitor the most complex of customer journeys.
It also makes the organization of marketing assets, data, and tools easier. It is suitable for businesses of all sizes.
What are HubSpot Marketing’s most popular features?
HubSpot Marketing’s most popular features include:
• creating customized, automated marketing campaigns,
• tracking your marketing performance with built-in analytics and customized reporting,
• managing all social media profiles from a single dashboard,
• designing and hosting SEO optimized blog posts and websites,
• integrated management of advertising campaigns.
How much time is required to implement HubSpot’s marketing software?
HubSpot is very easy to implement. Users can create blogs, manage e-mail marketing campaigns and monitor analytics as soon as they gain access and log into HubSpot.
Onboarding for some of its more advanced functions, such as ad tracking or SEO, may take slightly longer. Work on these can only start within HubSpot once access has been arranged and all of your advertising platforms have been integrated.
How can HubSpot Marketing help you monitor your marketing activities and report progress?
HubSpot allows you to tie your marketing activities to each closed deal, making it possible to measure exactly how and how much your marketing contributes to your revenue.
You can also create reports to track virtually any metric in Marketing Hub or any data from integrated apps. Your HubSpot account includes flexible dashboards that allow you to see all your data in one place, and enables you to easily share reports with stakeholders.
